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🎮 Singapore Game Studio

Spreading Joy
Through Games

We craft lighthearted, fun, and challenging puzzle experiences for players around the world — helping everyone find simple happiness in their spare moments.

Our Games

Featured Titles

Mahjong Tile Match
Mahjong Tile Match
Classic 3D mahjong matching with a modern casual twist. Stack, observe, and eliminate!
Water Color Sort Puzzle
Water Color Sort Puzzle
Sort colorful liquids into tubes in this relaxing yet strategic puzzle game.
Morph Runner
Morph Runner
Race and morph between forms to conquer every terrain in this action-packed runner!
Why JOYFUL SMILE

Built for Pure Fun

Every game we make is designed to bring a smile — simple to start, satisfying to master.

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Casual & Addictive
Easy to pick up, hard to put down. Our games are perfect for quick sessions or long play.
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Vibrant & Polished
Colorful visuals and satisfying animations make every interaction a delight.
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Brain-Friendly Challenge
Stimulating puzzles that sharpen the mind while keeping the experience stress-free.
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Global Reach
Available worldwide on iOS and Android — bringing joy to players across the globe.
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Ready to Play?

Explore all three of our titles and find your next favorite puzzle game.

About Us

Who We Are

JOYFUL SMILE PTE. LTD. is a game company dedicated to developing casual puzzle games. Guided by the philosophy of "spreading joy through games", we strive to create lighthearted, fun, and challenging puzzle experiences for players around the world, helping everyone find simple happiness and a sense of achievement in their spare moments.

"Spreading Joy Through Games"
Our core belief — every game should leave a smile on your face.
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Casual Puzzle Specialists
Crafting experiences that blend creativity, color, and challenge

Our Mission

At JOYFUL SMILE, we believe that games have the power to bring genuine happiness to everyday life. Our mission is to create accessible yet engaging puzzle experiences that anyone — regardless of age or gaming experience — can enjoy.

From the strategic depth of mahjong to the relaxing flow of color sorting, each title we release carries our commitment to quality, fun, and player satisfaction.

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Singapore-Based, Globally Loved
Registered as a private limited company in Singapore

Our Story

Founded in Singapore, JOYFUL SMILE PTE. LTD. brings together a passionate team of game designers, developers, and creatives united by one goal: making people smile.

Our key titles — Mahjong Tile Match, Water Color Sort Puzzle, and Morph Runner — have reached players around the world on both iOS and Android platforms, proving that great puzzle games are truly universal.

Our Values

What Drives Us

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Joy First
Every design decision starts with one question: does it make the player smile?
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Accessibility
Simple mechanics, deep strategy — games for everyone, from beginners to veterans.
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Player Trust
We protect your privacy and build experiences you can trust for the whole family.
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Continuous Growth
We constantly update and expand our games to keep the experience fresh and rewarding.
Our Games

Product Showcase

Three unique titles, one shared goal — to make you smile.

Mahjong Tile Match
Game 01
Mahjong Tile Match

Mahjong Tile Match is a classic 3D mahjong matching game that blends traditional mahjong elements with casual tile-matching gameplay. A large number of mahjong tiles are stacked in a three-dimensional formation. Players must carefully observe the pile and select three tiles with exactly the same suit to eliminate them.

Perfect for mahjong enthusiasts and puzzle fans who enjoy observation and logical challenges.

🀄 Mahjong 🧩 Puzzle 🎯 Strategy 3D Tiles
Water Color Sort Puzzle
Game 02
Water Color Sort Puzzle

Water Color Sort Puzzle is an easy-to-learn yet deeply engaging puzzle game built around the "water sorting" mechanic. Players are presented with multiple test tubes, each containing layers of different colored liquids. The goal is to pour water between tubes so that all liquid of the same color ends up in a single tube, with each tube holding only one color by the end.

Perfect for quick mental breaks or deeper strategic challenges.

🎨 Color Sorting 🧪 Puzzle 🧘 Relaxing Strategic
Morph Runner
Game 03
Morph Runner

Morph Runner is a creative racing runner game where the core mechanic is "form switching." Players race against other characters on dynamic tracks and encounter different terrains such as stairs, roads, and water. Each terrain is best tackled with a specific form — human form for jumping over obstacles, car form for speeding on flat ground, and boat form for gliding smoothly across water.

As players progress, new forms, characters, and tracks are unlocked, providing continuous variety.

🏃 Runner 🚗 Racing 🔄 Morph Action
Legal

Privacy Policy

Your privacy matters to us. Read below to understand how we handle your information.

JOYFUL SMILE PTE. LTD. caters to general audiences and we make sure everyone gets the best experience while playing our games. Please read below for more details on what information we collect from you and how we use them.
I. Children's Privacy (Singapore & International Guidance)

We take children's privacy seriously. If you are 12 years old or below, you will not be allowed to sign up for any newsletters, beta testing, or contests on our website.

If you are playing any of our games, certain features that collect personal information will be disabled to protect you and to comply with applicable laws (including Singapore's PDPA and similar regulations). Please check back when you are 13 years old or ask your parent or guardian for guidance.

II. Your Privacy Rights

Because we value your privacy, we will not distribute your personal information to outside parties without your consent, except as required to provide our services (e.g., analytics or ad partners) or by law.

III. What Information Do We Collect?

1. Website

1.1 We do not actively collect personal information from you when you simply visit our website, unless you log into any account or submit a form (e.g., contact us).

1.2 Basic anonymous usage data (e.g., page visits, device type) may be collected via cookies for improving our site.


2. Mobile Games

2.1 We only speak for the games we directly release on app stores (Apple App Store, Google Play Store, etc.).

2.2 We have no direct access to your personal account details (like your real name or payment info). We may collect:

  • Gameplay data (scores, levels completed, in-app purchases, play time) – aggregated and anonymized where possible.
  • Device information (device model, OS version, advertising identifier) – used for analytics and ad serving.

2.3 This information is used to improve our games, fix bugs, and show relevant ads (if any).

2.4 We may share aggregated, non-personally-identifiable data with third-party service providers (e.g., Unity Analytics, AdMob) to help us operate and improve our games.

2.5 No mobile information will be shared with third parties for marketing/promotional purposes without your explicit consent. Text messaging originator opt-in data and consent will never be shared with any third party.

3. Contact & Support

3.1 If you contact us via email or a contact form, we collect your name, email address, and any information you choose to provide. This is used solely to respond to your inquiry and will not be shared.

IV. Third-Party Links and Services

Our games and website may include third-party services (e.g., ad networks, analytics tools, app store payment processors). These third parties have their own privacy policies. While we choose reputable partners, we are not responsible for their practices. We encourage you to read their policies.

V. Changes to Our Privacy Policy

If we decide to change our privacy policy, we will update the "last modified" date below. Significant changes will be notified on our website or within our games.

VI. Your Consent

By using our website and playing our mobile games, you consent to this privacy policy.

Last modified: May 26, 2026